When a Podcast Is No Longer Right For You or Your Business
Producing a podcast takes work. Even if you have an assistant helping with production and editing; a podcast still requires a lot of your attention and input. Some days, you may feel like a podcast isn't right for you or your business, anymore. It may be a passing thought or it may be one that comes up often, as time goes on. If you are no longer passionate about the podcast theme or topic, it might be a good indicator that a podcast is no longer right for you or your business.
The big picture is this – when you create a podcast, the overall topic needs to be one in which you are passionate. That passion will keep your momentum going and inspire you to create more podcasts. Without passion, you’re setting yourself up for failure. Without passion, you’ll be opening yourself up to an endless barrage of self excuses. A lack of passion for your podcast exposes some really ugly procrastination traits. Ack! You don’t want any part of that, really. Now do you?
So what happens if/when you do find yourself in a spot where you’ve lost that loving feeling for your podcast creation?
First and foremost - don't just throw in the towel! Not right away. Here are few things you can do:
Find your passion, again! It really is that simple. If the topic you’ve been discussing for months feels old and worn out, change it up! Be honest with your audience. They’ll respect you when you tell them you want to bring them fresh, new and inspiring content. Change is good, after all.
Take a break. There is nothing wrong with taking a break from your podcast. The most important thing is to have a plan - determine when you will take the break, alert your audience that it is coming and have a date for when you'll begin podcasting, again. I currently run my podcast on a 'season' type schedule. Meaning that after a certain number of episodes, I take a break. Most often I break over the holiday season and come back with brand new episodes at the start of the New Year. Sometimes we all need a break to focus on other things.
End your show. If you’ve done everything you can to find the passion for your podcasting topic and are coming up feeling even worse – then it’s time to stop. Or maybe you've shared all of the content you intended for this particular podcast series. Let me tell you – there is nothing wrong with taking this option. You are not a failure. In fact, if you’ve lost the drive and cannot get it back, ending a podcast on a high note is super important! Your listeners will respect you. Ending on a high note is far better than continuing to provide your audience with mediocre content. Quality over quantity rules here, at least in my opinion.
If you have questions or need help with your podcast, contact me at any time for help!