New listeners will always continue to discover your show when you continue to make on-going marketing a priority. Don’t overlook having an Episode Relaunch Strategy.
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I’m going to teach you how to take one episode and repurpose its content ten ways.
Yes, ten! Too often I see podcasters letting audience reach opportunities slip through their fingers like grains of sand. Today that stops.
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Use these three ideas to accelerate your creative juices and introduce you to ways for doing your podcasting differently.
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Read some recent podcast updates which are beneficial whether you are a podcast host, someone supporting podcasters, or simply in the early stages of creating your podcast.
Use Darlene Victoria’s wisdom nuggets to determine if now is the right time to pour fuel on your idea and run with it or if you need to reach out for a jump-start.
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You don’t need to claim every single podcast listing that sends an invite. Just do your due diligence and be mindful of any costs to you.
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Show notes are a summary of the highlights to entice listeners. Transcripts are presented word-for-word to allow your audience to read along instead of listening. Using episode transcripts comes with three big advantages you may not have previously considered.
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In May 2020, when Spotify announced Joe Rogan’s wildly successful podcast, The Joe Rogan Experience, would become a Spotify exclusive show it got the wheels turning in the minds of many about podcast networks. Joe Rogan was offered a lot of money to make this move. Others such as Brené Brown’s, Unlocking Us, have done similar.
I’ve said it before and I will say it again, “iTunes is not the end all and be all of your podcast promotion.”
As in, setting up your podcast to appear on iTunes is not the only thing you need to be doing for promotion of your podcast. So many people lay a lot of weight during podcast launches on the iTunes piece and feel like “they made it” when their podcast appears in the iTunes directory. Yes, it is one piece of a strategy to get your podcast out there to the masses, to be found and heard. But not the only piece.
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