Podcasting is a great way to establish yourself as the go-to person in your chosen niche. More than that, it can be used as a marketing tool to help connect you with your prospective clients. Creating and growing your email subscriber list usually falls within the top 3 marketing to-do's when working with marketing consultants and professionals. But, oftentimes creating an email opt-in is forgotten when it comes to podcasting. Think about it though, when someone opts into your email list, it means they want to hear from you. In that respect, it's very much like when someone subscribes to your podcast. The difference: you don't typically have a face/name/or contact for your podcast subscribers. An email list opt-in for your podcast helps bridge that gap.
If you are a business owner producing a podcast to establish your brand, you should be leveraging your podcast for marketing purposes. How so, you ask? One way is to create a valuable proposition that your listeners cannot refuse in the form of an email opt-in.
Here are some ideas for valuable content you can offer:
- A monthly e-newsletter jam-packed with useful tools and content.
- An awesome giveaway or prize drawing.
- Podcast news clips: updates about future shows and guests' background, bios, etc.
- A free guide with tips, tricks and tools that your audience finds relative.
As long as the content you provide is one of quality and your listeners want to consume, create an email list and start promoting it! Place the opt-in on your podcast website, Facebook page and mention it during podcast episodes.
Once your email list starts to grow, don't let it sit there! Engage your subscribers - send them monthly podcast highlights, special audio files just for subscribers and other newsworthy items. Ask them for feedback and show that you care about them.
Your email list and your podcast is a marketing tool you can use to help cultivate and grow your connections. Get started now!