I am an accountant (or hair dresser or fill in your service of choice here), how can I benefit from promoting my business using online video or podcasting? Nobody else in my industry is doing it. It just seems silly and pointless. Does that sound like you? There was one thing that speaks volumes to me in the paragraph above:
"Nobody else in my industry is doing it."
EXACTLY! If few people in your industry are using online media for promotion, you have an opportunity to establish yourself as the go to person or expert in your niche. Online video and podcasting are both great ways to extend your marketing reach globally, without spending loads of money on newspaper, radio or other traditional advertising. That's not to say you shouldn't use traditional marketing methods, but my advice is that you don't ignore your online market or reach. If you pay attention to your online market, you could potentially catapult your business to the next level.
According to statista.com, in 2013, the number of digital video viewers in the United States amounted to 195.6 million and, it was also found that 33% of US adults listened to audience as of 2015. Chances are, that at least a percentage of those viewers or listeners make up are your ideal clients. Creating video or podcasts these days, is super simple. If you have a smartphone, a computer, a microphone and some editing software (or someone that you can partner with to make your final productions shine), you can promote your business online!
The next time your PR rep or marketing professional says to you, "Let's add a podcast to our marketing plan," don't immediately dismiss it. Remember, if you don't try, you'll never know. And, as a advocate for podcasting to help promote business, the most important thing to remember is that online media allows your market to get to know, like and trust you. When you are able to do that, your bottom line will greatly improve!
Need help with your online marketing support? I've got you covered! I'd love to speak with you to see how I can help.