Evolution of an Entrepreneur

Evolution of an entrepreneur is an interesting thing. Many of my associates, of whom I’ve stayed in touch with over the years, have grown and evolved.  It is fun for me to look back to see how far they’ve come.  Some branched off into new business directions, while others have left the world of business ownership completely. Their evolution reminds me of how far I’ve come, as well as, the twists and turns my own journey has taken me. Way back in 2008, I started my first business.  I was younger, new at running a business, and if I am being honest, not completely confident in my skills. In fact, back then, I lived and breathed the motto, “Fake it until you make it.”  I did that for the first year of my business.

Then a funny thing began to happen, I started getting better – with many things – from closing deals to managing projects and everything in between. I started a podcast and connected with people all over the world. Shy by nature, this was a huge step for me!

My first podcast, A Virtual Perception, led me down a new path, into the wonderful world of podcasting. Eventually, I began offering podcasting assistance as a service.  I loved it (and still do!).

Over the course of the last seven years, I’ve travelled many different roads and have even taken a few detours along the way. In fact, for a while, I took a major detour by taking a full-time job. It was not a decision I regret, although I did question it at first. The decision meant closing up shop for a time and that weighed heavily on me. But, it was the right choice.  I’ve come to appreciate the job, the people and the connections I’ve built.

Stepping back into the world of entrepreneurship was interesting. There were two main differences this time around:

1. I had a direction - I knew exactly what services I wanted to offer – digital media management and podcasting support.  In 2008, I just kind of threw things at the wall to see what would stick. I realized, I could not (and should not) be everything to everyone.

2. I had a business name and brand – me. I decided not to hide behind a fancy business name or spend the time trying to come up with a catchy concept. Authenticity is important to me and I felt by having my business name simply be “Darlene Victoria”, it was an extension of that. My clients know exactly who I am and by visiting my site and blog, can determine exactly what to expect when working with me.

If you are considering entrepreneurship and feel like you are lacking confidence or too scared to start, just stop. Stop it. Confidence will come, it won’t come overnight, but it will. It took me seven years to feel comfortable in my own shoes. Stay the course (it's okay to take a detour or two); in the end you’ll come out being a better, brighter and more confident entrepreneur. Still unsure? My e-book, The Inspired Entrepreneur's Guide has an exercise that helps you build confidence. Check it out here.